Embracing the tech generation's unofficial language, dood.
Millennials will get it, Gen Zers will love it, and Generation Alpha will feel like it's theirs. Dood is a piece of the youth's culture, and ties the simple, yet wild diverse style of what street wear should look like. 
This is the introduction of dood.
dood. will go as far as the young generations creativity, dreams, and purpose has and will continue to go. 
From the colors...
...to the shape...
...to the language...
...this is the beginning of dood.

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